Flashmobs Going Mainstream

Flashmobs and unexpected performances in the mainstream

Simulated Flashmobs and unexpected performances are springing up all over the place. You can hardly venture out on a journey through any of London’s main transport hubs without being hijacked by a troupe of dancers, pillowfighters or Musical Theatre performers. The aim of most of these stunts is to generate buzz, particularly through youTube, which if done subtly and with a bit of luck can reach millions of consumers for a fraction the price of mainstream advertising. At least that was the theory, but T-mobile are currently running an expensive campaign on TV which shows full length video from the Liverpool Street Station event last Thursday. With clips of bystanders reactions mixed in with professional dancers emerging from the crowd, it’s very difficult to judge just much of it was precisely staged and how much is genuine spontaneity. I’m not going to embed the actual advertisement itself here, you can find it easily on youtube but here are some genuine punters interviewed after the event:

So now I’ve just been alerted by Hermione on Twitter to a smaller musical video made in Stansted Airport:

This one is for Lastminute.com and asks “When did you last go to the Theatre?” which is a question close to my heart as you may know already. I’m off to see Phantom of The Opera next week.

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